Lesson 6-10-09

Today we learnt about, Target audience, distribution and exchange and marketing processes. marketing processes include print advertising, televisional advertising film, bilboards and word of mouth. Distribution and exchange includ, shops, video rental stores, the internet and borrowing such as going round to a friends or borrowing for a day or two to watch.

Target audience is a big section in media as it determins if you are successfull or not in your production. It includes age, sex, interests, The social economic band which is based on the wealth of the audience. This is put into groups of A B C1 C2 D E, A being the highest and E being non aplicable. The quantitive measurement is deviding the audience into sections of interest and how they respond to films.

Post-modernist is someone that likes to break conventions, like Quentin tarentino films. http://www.imdb.com/name/nm0000233/

A traditinalist is someone that wont take risks, they know what they like and they will only watch that, they tend to be dads watching action films, like James Bond. Another film could be Fantastic Mr Fox, as it is a book enterpridated into a film. http://www.imdb.com/video/imdb/vi2620588569    

Active and passive are terms given to how you watch it, if you have been asked to see a film then it will be passive but if you made the desision to see a film then it is active.

Hedonist's take riskes they will see a film how ever gorry or bad it is like "saw". They will go to see a film just for their pleasure. http://www.imdb.com/title/tt0387564/

Perferred